Logos
Merchandise Bazaar (MB) is a wholesale distribution company. For their 10 year anniversary, they wanted to rebrand the company.
After speaking to the CEO of the company, I better understood what he wanted. The CEO wanted something that would capture the mission statement of the company along with having a unique flair to the whole ordeal.
My first instinct was to find a color to begin the process. The color magenta represented love and care which is what the CEO had put into the company along with the other employees. Once the color was found, the next thing was to find the shape. Since the previous logo was a pyramid and a sun, I thought to keep the pyramid type theme and make a diamond. it is said that diamonds are in the sky and reaching for the sky is the aim.
The transparent 10 in the background represents the 10 years the company has been around; it is slightly faded so that the name of the company is the dominant feature.
The client came to me stating that their previous logo was not what was attracting the customers. The client decided to change the name and wanted something that represented more what they were trying to achieve.
Since the client is a real estate agent, they wanted something that best represented the market that is their niche. in this case condominiums and houses with an emphasis on pre-construction buildings. The client is super happy with their new logo and is now getting more traction on their platforms.
The client came to me stating that they wanted a logo that would attract clients. The client decided to find colors that they wanted to be branded as well as images that depicted what they were doing.
Since the client is a real estate agent, they wanted something that best represented the market that is their niche. in this case residential with an emphasis on pre-construction buildings as that is the niche they wanted to expand to.
After some back and forth and changes that needed to be made, the client is super happy with their new logo and is now getting more traction on their platforms.
Rebranding
**The Business Cards and QR Codes have been altered for display purposes**
Once the logo was made, making QR codes for the social media platforms was next. with a quick click of a button, the QR codes were made and were ready to be distributed.
Next came the business cards, in my research, having an image of the CEO of the company on the business card is a real representation of how someone would remember the company. The question I kept in mind was: "what will make me remember this company? What would make it stand out?"
The CEO along with the other employees were happy with the new change and sales really took off once social media platforms were introduced.
A website is one of the main sources for a company. When it comes to Merchandise Bazaar's website, I had to do the following:
1. Make sure the developer and I had a means of communication
2. Create part numbers and descriptions for each of the items and upload them to their main system
3. Make sure that the weekly sync of the backend system and the website correlated with each other
4. Take pictures and edit the pictures of each of the products and make sure that the images were renamed to match with the product in order to mass upload the images
5. Make sure the landing pages of each of the website pages had an easy flow for a consumer
6. When logging in as a customer, is it easy to follow? Can I favorite items? Can I search through the different categories?
7. Make sure SEO was up to date and was easily accessible to the user
8. Are the colors of the website too bright? Is the overall approach matching with the CEO's aim?
9. Are the links to social media and contact us working? Do the banners flow?
10. Do the subpages make sense? Is it easy to fix? Can I make a product catalog if I am admin?
The website process took months to perfect and allow consumers to easily make an order. The website now generates sales as another medium to phone calls and in person.
1. Facebook: the majority of MB's customers are of the older generation who feel more comfortable using social media that is known to them. Content is created in order to promote products, give information, introduce a new product as well as promote any launches as well as promotions that go on. MB has the option to inbox message where consumers take advantage of communicating with us and asking us questions. A lot of MB's clients find it useful to communicate via instant message as the questions get answered quite quickly.
2. Instagram: taking new trends and forms of communicating into consideration, MB has taken to Instagram to capture the attention of those who are hip and who have hopped onto the social media train. Instagram is known for the sharing of images and getting likes. Until recently, likes were super important to achieve, but now, it is all about the comments. The approach I have taken for MB is that even if there are not that many likes or comments, the whole point is to use the right hashtags and the right image in order to put them on the map.
3. Email: the use of Mailchimp to send out mass email marketing campaigns has been introduced. Although it is fairly new, MB has taken it on and it is working great. Mailchimp allows us to create video links as well as adding blocks of information in a creative way so that we can email our clients all together without coming across as spam.
Content Creation and Other Works
1. Facebook: the majority of the members at Emerald Hills Golf Course (EH) use Facebook, posting about tee times, member events, food specials along with any posts from other clubs or members were posted here. Facebook was used as one of the main sources of information.
2. Instagram: it was always fun going Instagram live as well as attending events so that I was able to get content for appreciating both the staff and the members present for the events that took place. I also engaged with members to create traffic on slower days.
3. Website/Email: I was in charge of using the back end of the website in order to send out bi-weekly schedules to the members, update the calendar on the website, help add events that are occurring, and to update the managers "about us" page.
4. In-person: Every week, in order to increase sales, a poster had to be made (print marketing). After the conversations occurred and the members tee off, the staff along with the managers' talk and see if the sale for the following week can be something that a member mentioned they were hoping for.
For staff: I implemented a weekly newsletter ("What's going on at Emerald?") that indicated what events were happening and when there would be times that they were able to come out and golf.
I researched and looked at the most current market reports in order to make social media creatives so that it could be posted on the company's Instagram, Facebook, and LinkedIn.
I created various blog posts that would be posted on the website. Most of the blog posts were in the realm of "How To". I would be given topics or I would research my own topics and make point form notes. From the point form notes, I would create the blog articles which were a minimum of 800 words and some even exceeded them. If there was a chart that was important, I would recreate the chart so that it would be able to be picked up by Google SEO.
I would post on the Principle Broker and Broker or Record's personal social media. I would look for information and create posts that would represent the main mission statement of their social media. The Principle Broker did not have a very active social media nor was there any Facebook presence before I took over.
I would phone and schedule Agent introduction video and photo shoots so that they were able to have the most updated forms of communication on the main RE/MAX Millennium website. From there, I would verify who had social media and add their handles on a spreadsheet. On the day of the shoot, I would be present to check agents in, help the agents create their speeches from talking points I provided previously as well as help with any other Social Media story posting that would occur on that specific day. Once the videos were edited and sent to us, I would post them on YouTube for everyone to see.
I would phone and organize events that correlate with the company as well as talk to suppliers of products that are needed in order to make the event of success. I would also do zoom trainings on topics that agents would like to learn about and was able to answer questions they had in person.
If there was an idea that I had, I would do my research and talk to my superiors to see if it could be implemented as well as get feedback from my colleagues so that we are all on the same page.
I created blog posts that related to various mortgage topics such as: mortgage, loans, insurance, credit cards and banking.
For each blog topic, I would do research on current news, make some point form notes and type out each blog post in the point of view that had been the voice of the company. Each blog post has to be a minimum of 800 words. If my point form notes were not enough to meet the minimum, I would continue to do research from various sites and make sure that I am able to formulate a blog post that is easy to read, easy to understand and easy to explain to someone else. At the end of each blog post, the source was given.
I researched and found current data from the market and turned it into social media posts that were posted on Instagram, Facebook and LinkedIn.
Since the whole LendingHub.Ca website is being recreated, I would go through the sample site that was given to us, created content for each of the sections and made sure each section Heading was consistent with the topic.
My biggest task was going through approximately 300 credit cards and obtaining important information on them so that the company would have all the current information in order to market it.
This company sector is about pre-construction. For this, I would start at the very beginning and research everything that I can in order to see what information I can obtain on the project. From there, I would create a folder on our drive with the relevant information for agents to access.
Once the drive folder is set up, I would create an action plan email along with a few other emails with the relevant information available on the project. If something were missing, I simply would say "COMING SOON". Once the emails were completed, I would use CRM platforms in order to send out the email along with various platforms and send it out.
Once the emails and the drive folder were completed, I would create a landing page on the website provided and add all the relevant information so that clients could view the project as well as to inquire about the project.
After the landing page is complete, Social Media creatives were created that were both general and personalized for each agent. An integration website was then used so that our various platforms were connected in order to obtain Lead Generation.
Once the drive folder, emails, landing page, and integration are complete, we move on to ninja forms and Facebook Ads all to add to lead generation in order to get our company name and agents out there. Some pre-construction projects are condominiums, housing as well as commercial real estate.
A real estate agent came up to me asking for some assistance in email marketing. When I first looked at the template that they were using, I had many questions as to why aspects of the email were laid out the way that they were. Once the agent had explained to me what their purpose was for the email, I was able to better understand what they were looking to achieve.
The design and layout that the agent was using was not optimal for what they were trying to put out. I sat with the agent and explained how changes needed to made and why the changes were needed. From the colour scheme, to the image layout, to text, everything that I wanted to change, I had an explanation for.
Along with the layout change for the template, i explained to the agent which times were best to send the email out and why. These changes proved to be great for the agent as they were able to obtain more lead generation and interact with their clients better.
I help to create Social Media posts every day in order to increase engagement with the client's customers so that they are able to obtain new leads and keep the previous ones hooked in. Each day has a segment where there is a specific focus (ie. Mondays are advice Mondays; Thursdays are throwback Thursdays, etc.). For Social Media, scheduling platforms such as Hootsuite and Creators Studio on Facebook are used.
Another aspect of the clients' needs was to create email marketing. An email goes out every other week with updates as a Newsletter to the customers of the clients so that they are able to get the latest news and projects that the client is working on. A template was created and approved by the client and content is created. Once the content is created, a test email is sent to the client for approval.
Facebook ads were created in order to obtain new leads for the client, the audience was narrowed down so that the ad was targeted to that specific audience on a set budget provided by the client.
The client did not have LinkedIn, so a profile was created and posts were added so that there is a presence on the platform.
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