Summary
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Two (2+) years marketing experience in e-commerce/social-media/tradeshow
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Marketing knowledge of real-estate, wholesale/distribution, and golf-club
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Experienced in B2B/B2C client interactions in-person and on social-media
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Worked closely with C-suite executives on marketing campaign & strategies
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Extensive knowledge of social-media platforms and content development
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Tech-savvy, enthusiastic learner, team-player, and results-driven
Work experience
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InVision
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Adobe Photoshop
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Google Analytics
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Webmaster Tools
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WordPress
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Zapier
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BombBomb
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Follow-Up-Boss
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Google G-Suite
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Microsoft Office Suite (Excel, Word, Powerpoint, Outlook)
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MailChimp
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Wordpress
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Ninja Forms
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Facebook Ads
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Constant Contact
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Wix
Skills
Digital Communications Coordinator
The Anglican Diocese of Toronto – Toronto ON/ Mar 2021 – Present
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Social Media - With the Director of Communications, develop and implement the Diocesan social media strategy and policy, and oversee the Diocesan social media channels, including Facebook, Twitter, Instagram, and YouTube. Market the Diocese Brand.
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Website Oversight and Development - Oversee and maintain the Diocesan website to ensure content is relevant and up-to-date and technical issues are addressed promptly. (Content management system is WordPress.); Monitor website traffic and Diocesan social media channels to identify trends and measure success using Google Analytics.
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Research, writing, editing, editorial strategy - Identify, research, write and edit articles for the Diocesan website and the monthly newspaper, The Anglican.; With the Director of Communications, develop an editorial strategy for all Diocesan media, print and digital.; Edit and distribute bi-weekly e-newsletter for clergy and lay leaders (Bulletin Board).
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Communications Planning - Provide communications, website, and social media advice and support to various departments and committees of the Diocese and parishes, as requested by the Director of Communications.; Participate in the development and implementation of communications plans and strategies with the Director of Communications. This includes planning and managing the transition of the current website to a new website that is fully integrated with social media.
Marketing Freelancer & Founder
Almyra Productions (Marketing) – Stouffville ON/ Dec 2020 – Present
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Catering to clients’ needs regarding marketing, social media, email marketing, real estate and more.
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Aone-stop-shop for all things marketing and communications. We can provide customized solutions for all your marketing needs such as daily posts, advertising, content creation, contests, and website analytics to name a few.
Marketing Intern
RE/MAX Millennium (Realtor/Broker) – Vaughan, ON / Sep 2020 – Dec 2020
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Social-media: worked closely with the owner and the CEO, creating, posting, monitoring, and analyzing interactions on company and personal social media platforms.
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Email campaign: designed marketing collateral and sent out professional communication, informing & updating prospective clients and investors.
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Web design/Content development: maintained the company website and managed content & design, using WordPress software.
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Video/Photo shoots: planned and coordinated various photo shoots and video shoots, managing production and logistics in creation of multi-media content.
​Social Media / Marketing Freelancer
Merchandise Bazaar (Wholesale/Distribution), Toronto, ON / 2019 – 2020
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E-commerce website: designed website content and created & maintained extensive online product catalogue including client personalized catalogues.
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Brand marketing: rebranded company with new logo and all print & online communication marketing collateral, working with CEO and VP of Sales.
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Tradeshow: assisted with marketing the company’s booth at tradeshows, engaged with clients and generating leads as well as profiled customers.
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Social-media: interacted with tradeshow leads on social media and increased followers by 150%, resulting in $40,000 in additional sales via online channel.
2010 - present
2010 - present
Sales & Marketing Summer Student
Emerald Hills Golf & Country Club, Stouffville, ON / 2017 – 2019
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Customer experience: designed targeted marketing campaigns around club members’ preferences, increased customer retention/new membership by 10%
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Event marketing: created Hype at the club and on the website/social media for upcoming events, ensured best-in-class customer experience at events.
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Strategic merchandising: analyzed customers’ behavior through observing and surveying, strategically merchandized products, increasing sales by 20%
Education
B.A. Honors in Communication Arts
University of Waterloo, Waterloo, ON
2014 - 2019